Carrying on the legacy of her deceased Belgian paternal grandfather, Lucy Sweet is the master chocolatier at How Sweet It Is in the Midwestern town of Watson Corners, the store which she owns and operates with her widowed mother, Helen Sweet. In this new year, they are facing a massive rent increase, which they can only cover by increased business in what is their busy season in the lead up to Valentine's Day or risk closing altogether. In the unwitting help of Lucy's best friend Serena and their new employee Georgie, whose social media posts are increasing the shop's exposure, Lucy and Helen believe the way out of their financial predicament is the chocolate cupid, a confection which was originally only given/sold to friends and family in the legend that eating it will lead to true love for those whose hearts are open to it. Lucy had long created a wall in the shop featuring the many couples who attest to their love happening after eating the cupid, one being Helen herself and her now deceased husband, Scott Sweet. Helping or hindering that exposure is the arrival of reporter Dean Chase of Channel 55 News, who was given the assignment of covering the legend of chocolate cupid by t…